Marketing 3.0 / fron products to customers to the human spirit /
Kotler, Philip 1931
Marketing 3.0 / fron products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan - vii-xv, 188 páginas : Ilustraciones, gráficas; 22 cm
Incluye bibliografía , Incluye índice (páginas: 181-188)
Part I. Trends - Welcome to marketing 3.0 - Future model for marketing 3.0 - Part II. - Strategy - Marketing the mission to the consumers - Marketinh the values to the employees - Marketing the values to the channel partners - Marketing the vision to the shareholders - Part III. - Application - Delivering - sociocultural transformation - Creating emerging market entrepeneurs - Striving for enviromental sustainability - Putting it all together
9780470598825
Comportamiento del consumidor
Satisfacción del consumidor
658.8 / K874m 2010
Marketing 3.0 / fron products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan - vii-xv, 188 páginas : Ilustraciones, gráficas; 22 cm
Incluye bibliografía , Incluye índice (páginas: 181-188)
Part I. Trends - Welcome to marketing 3.0 - Future model for marketing 3.0 - Part II. - Strategy - Marketing the mission to the consumers - Marketinh the values to the employees - Marketing the values to the channel partners - Marketing the vision to the shareholders - Part III. - Application - Delivering - sociocultural transformation - Creating emerging market entrepeneurs - Striving for enviromental sustainability - Putting it all together
9780470598825
Comportamiento del consumidor
Satisfacción del consumidor
658.8 / K874m 2010