| 000 | 01249cam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 9386 | ||
| 005 | 20240927091900.0 | ||
| 008 | 190513t2013 xxuado gr 001 0 eng d | ||
| 020 | _a9780132719155 | ||
| 040 |
_aUISEK-EC _bspa _erda |
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| 082 | 0 | 4 |
_a658.8 _bK262g 2013 |
| 100 | 1 |
_aKeegan, Warren J. _935 _d1936 _eaut |
|
| 245 | 1 | 0 |
_aGlobal marketing / _cWarren J. Keegan, Mark C. Green |
| 250 | _aSéptima edición | ||
| 264 | 4 |
_aEstados Unidos: _bPearson, _ccopyright 2013 |
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| 300 |
_aV-XXIII, 568 páginas: _bIlustraciones, gráficas, fotografías; _c27 cm |
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| 336 | _atxt | ||
| 337 |
_2rdamedia _an |
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| 338 |
_2rdacarrier _anc |
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| 500 | _aIncluye índice (páginas: 541-568) | ||
| 505 | 2 | _aIntroduction - The Global Marketing Environment - Approaching Global Markets - The Global Marketing Mix - Strategy and Leadership in the twenty-first century | |
| 526 | _aNegocios Internacionales | ||
| 647 | 1 | 7 |
_aEscuelas _93446 |
| 650 | 1 | 7 |
_2lemb _92827 _aGlobalización |
| 650 | 2 | 7 |
_2lemb _9554 _aLiderazgo _xToma de decisiones |
| 700 | 1 |
_936 _aGreen, Mark C. _d1964 _eaut |
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| 901 | _a2014-03-21 11:44:49 | ||
| 902 | _a4 | ||
| 903 | _a2 | ||
| 904 | _aY | ||
| 905 | _aN | ||
| 942 | _cBK | ||
| 999 |
_c8795 _d8795 |
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