| 000 | 01635cam a2200373 i 4500 | ||
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| 647 | 2 | 7 |
_2lemb _aEscuelas _93446 |
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_c8752 _d8752 |
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| 001 | 9340 | ||
| 005 | 20240118093123.0 | ||
| 008 | 190513s2010 us a g 001 0 eng d | ||
| 020 | _a9780470598825 | ||
| 040 |
_aUISEK-EC _bspa _erda |
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| 100 | 1 |
_aKotler, Philip _eaut _91769 _d1931 |
|
| 245 | 1 | 3 |
_aMarketing 3.0 / _bfron products to customers to the human spirit / _cPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| 264 | 3 | 1 |
_aNew Jersey : _bJohn Wiley & Sons, _c2010 |
| 300 |
_avii-xv, 188 páginas : _bIlustraciones, gráficas; _c22 cm |
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| 336 | _atxt | ||
| 337 |
_2rdamedia _an |
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| 338 |
_2rdacarrier _anc |
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| 504 | _aIncluye bibliografía , Incluye índice (páginas: 181-188) | ||
| 505 | 2 | _aPart I. Trends - Welcome to marketing 3.0 - Future model for marketing 3.0 - Part II. - Strategy - Marketing the mission to the consumers - Marketinh the values to the employees - Marketing the values to the channel partners - Marketing the vision to the shareholders - Part III. - Application - Delivering - sociocultural transformation - Creating emerging market entrepeneurs - Striving for enviromental sustainability - Putting it all together | |
| 526 | _aNegocios Internacionales | ||
| 700 | 1 |
_92803 _aKartajaya, Hermawan _eaut |
|
| 700 | 1 |
_92804 _aSetiawan, Iwan _eaut |
|
| 082 | 0 | 4 |
_a658.8 _bK874m 2010 |
| 650 | 1 | 7 |
_2lemb _92805 _aComportamiento del consumidor |
| 650 | 2 | 7 |
_2lemb _92806 _aSatisfacción del consumidor |
| 942 | _cBK | ||
| 901 | _a2014-03-10 14:51:13 | ||
| 902 | _a4 | ||
| 903 | _a2 | ||
| 904 | _aY | ||
| 905 | _aN | ||