| 000 | 01626cam a2200349 i 4500 | ||
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_c8481 _d8481 |
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| 001 | 9023 | ||
| 005 | 20240118093122.0 | ||
| 008 | 190513t2007 mx ad gr 001 0 eng d | ||
| 020 | _a9788125918561 | ||
| 040 |
_aUISEK-EC _bspa _erda |
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| 100 | 1 |
_aRajagopal _93186 _eaut |
|
| 245 | 1 | 0 |
_aInternational marketing : _bglobal environment, corporate strategy, case studies / _cRajagopal |
| 264 | 1 |
_aMéxico : _bVikas Publishing House PVT LTD, _c2007 |
|
| 300 |
_aviii-xix, 533 páginas : _bIlustraciones, gráficas; _c28 cm |
||
| 336 | _atxt | ||
| 337 |
_2rdamedia _an |
||
| 338 |
_2rdacarrier _anc |
||
| 504 | _aIncluye bibliografía, Incluye índice (páginas: 529-533) | ||
| 505 | 2 | _aGlobalization: thoughts and process - Global marketplace: environment and management - International monetary system - International economic environment - Cultural environment - Political and legal environment - Product strategy - International pricing - International distribution - International promoction strategies - International sales management - Export management - International marketing research - International trade and India - Modes of entry into international markets - International trade in emerging markets: Asia and Latin America | |
| 526 | _aNegocios Internacionales | ||
| 082 | 0 | 4 |
_a658.8 _bR161in 2007 |
| 650 | 1 | 7 |
_aMercadotecnia _xEstrategias _92808 _2lemb |
| 650 | 2 | 7 |
_aGlobalización _92827 _2lemb |
| 650 | 2 | 7 |
_aEconomía _xExportaciones _939 |
| 942 | _cBK | ||
| 901 | _a2013-06-20 22:59:27 | ||
| 902 | _a4 | ||
| 903 | _a2 | ||
| 904 | _aY | ||
| 905 | _aN | ||