| 000 | 01293nam a2200313 i 4500 | ||
|---|---|---|---|
| 647 | 0 |
_aMarketing _911899 |
|
| 647 | 2 | 7 |
_2lemb _aPlanificación estratégica _914977 |
| 999 |
_c1613 _d1613 |
||
| 005 | 20230829062534.0 | ||
| 008 | 190513t1994 xxudo gr 001 0 spa d | ||
| 020 | _a007326525 | ||
| 040 |
_aUISEK-EC _bspa _erda |
||
| 100 | 1 |
_aJohnson, Eugene _913494 _eaut |
|
| 245 | 1 | 0 |
_aSales management : _bconcepts, practices and cases / _cEugene Johnson, David K. Kurtz y Eberhard E. Sheuing |
| 250 | _aSegunda edición | ||
| 264 | 4 |
_a[Nueva York] : _bMcGraw-Hill, _ccopyright 1994 |
|
| 300 |
_axxi, 564 páginas ; _bgráficas, fotografías ; _c24 cm |
||
| 336 | _atxt | ||
| 337 |
_2rdamedia _an |
||
| 338 |
_2rdacarrier _anc |
||
| 504 | _aIncluye índice y bibligrafía | ||
| 505 | 2 | _aIntroduction to personal selling and sales management - The personal selling function - Planning the sales effort - Developing the sales force - Directing the sales force - Evaluating sales force performance - Notes - Photo credits | |
| 526 | _aNegocios Internacionales | ||
| 700 |
_aKurtz, David L. _93241 _eaut |
||
| 700 | 1 |
_aSheuing, Eberhard E. _913495 _eaut |
|
| 082 | 0 | 4 |
_a658.81 _bJ661s 1994 |
| 650 | 1 | 7 |
_2lemb _94360 _aAdministración de ventas |
| 650 | 2 | 7 |
_2lemb _94975 _aPersonal de ventas |
| 942 | _cBK | ||