000 02075nam a2200301 i 4500
005 20240927140822.0
008 220804b1999 xxuo|||gr|||| 001 0 eng d
020 _a0684866005
020 _a0684865998
040 _aUISEK-EC
_bspa
_erda
041 0 _heng
082 0 4 _a658.8343
_bK481c 1999
100 1 _912905
_aKilbourne, Jean
_eaut
245 1 0 _aCan't buy my love :
_bhow advertising changes the way we thing and feel /
_cJean Kilbourne
246 0 3 _aDeadly persuasion :
_bwhy women and girls must fight the addictive power of advertising
264 4 _aNueva York :
_bTouchstone,
_ccopyright 1999
300 _a366 páginas :
_bfotografías, ilustraciones ;
_c24 cm
336 _atxt
337 _2rdamedia
_an
338 _2rdacarrier
_anc
504 _aIncluye índice y bibliografía (páginas: 333-349)
505 2 _aForeword / by Mary Pipher - Introduction: a girl o many parts. The making of an activist - Buy this 24-year-old and get all his friends absolutely free. We are the product - In your face... all over the place! Advertising is our environment - Bath tissue is like marriage. The corruption of relationships - Can an engine pump the valves in your heart? Crazy for cars - Please, please, you're driving me wild. Falling in love with food - The more you subtract, the more you add. Cutting girls down to size - Forget the rules! Enjoy the wine. Alcohol and rebellion - What you're looking for. Rage and rebellion in cigarette advertising - The dream begins as soon as you open the door. Advertising in addictive mind-set - In life there are many loves, but only one grande passion. Addiction as a relationship - You talkin' to me? Advertising and desconnection - Two ways a woman can get hurt. Advertising and violence - Relax and enjoy the revolution. Redefining rebellion - Notes - Acknowledgments
650 2 7 _2lemb
_93618
_aPublicidad
650 2 7 _2lemb
_912906
_aMujeres en mercadeo
650 2 7 _2lemb
_912907
_aMujeres en los medios de comunicación de masas
650 1 7 _2lemb
_92805
_aComportamiento del consumidor
942 _cBK
999 _c15253
_d15253