000 00907nam a2200265 i 4500
999 _c15250
_d15250
005 20220801092449.0
008 220801s2003 sz ao||gr|||| 001 0 eng d
020 _a2880466970
040 _aUISEK-EC
_bspa
_erda
041 0 _heng
100 1 _912850
_aDowdy, Clare
_eaut
245 1 0 _aBeyond logos :
_bnew definitions of corporate identity /
_cClare Dowdy
264 1 _aMies, Suiza :
_bRotoVisión,
_c[2003]
300 _a160 páginas :
_bfotografías, ilustraciones ;
_c30 cm
336 _atxt
337 _2rdamedia
_an
338 _2rdacarrier
_anc
505 2 _aIntroduction - Blurring boundaries - The guardians - New ambassadors - New company structure - Views - Acknowledgements
082 0 4 _a658.827
_bD745b 2003
650 0 _95432
_aImagen corporativa
650 0 _912851
_aMarcas de empresas
650 0 _912852
_aBranding (Mercadeo)
650 0 _93618
_aPublicidad
942 _cBK