000 01414cam a2200265 i 4500
005 20240117114942.0
008 170306s2017 ck g b 001 0 eng
010 _a
020 _a9780749479855
040 _aUISEK-EC
_bspa
_erda
082 0 4 _a658.4038
_2
_bM358d 2017
100 1 _aMarr, Bernard
_910068
_eaut
245 1 0 _aData strategy :
_bhow to profit from a world of big data, analytics and the internet of things /
_cBernard Marr.
264 1 _aNew York :
_bKogan Page,
_c2017
300 _aix, 186 paginas ;
_c23 cm
336 _atxt
337 _2rdamedia
_an
338 _2rdacarrier
_anc
504 _aIncluye referencias bibliográficas e indice.
505 0 _aAbout the author -- Acknowledgements -- Why every business is now a data business -- Deciding your strategic data needs -- Using data to improve your business decisions -- Using data to improve your business operations -- Monetizing your data -- Sourcing and collecting data -- Turning data into insights -- Creating the technology and data infrastructure -- Building data competencies in your organization -- Ensuring your data doesn't become a liability: data governance -- Executing and revisiting your data strategy -- Index.
526 _aMaestría en Sistemas de Información mención en Data Science
650 1 7 _aAdministración de sistemas de información
_2lemb
_96483
653 _aBig data
942 _cBK
999 _c14850
_d14850