| 000 | 01057nam a22002897i 4500 | ||
|---|---|---|---|
| 005 | 20240927092109.0 | ||
| 008 | 190618t2017 xxuad||gr|||| 001 0deng d | ||
| 020 | _a9780134129945 | ||
| 040 |
_aUISEK-EC _bspa _erda |
||
| 082 | 0 | 4 |
_a658.8 _bK262g 2017 |
| 100 | 1 |
_935 _aKeegan, Warren J. _d1936 _eaut |
|
| 245 | 1 |
_aGlobal Marketing / _cWarren Keegan, Mark Green |
|
| 250 | _aNovena edición | ||
| 264 | 1 |
_aNew, York : _bPearson, _c2016 |
|
| 300 |
_a604 páginas : _bIlustraciones, gráficas, _c28 cm |
||
| 336 | _atxt | ||
| 337 |
_2rdamedia _an |
||
| 338 |
_2rdacarrier _anc |
||
| 505 | _a Introduction - The global marketing environment - Approaching Global Markets - The global marketing mix - Strategy and leadership in the twenty-first century | ||
| 526 | _aNegocios Internacionales | ||
| 647 | 2 | 7 |
_aEscuelas _93446 |
| 650 | 1 | 7 |
_2lemb _93172 _aAdministración de mercadeo |
| 650 | 2 | 7 |
_2lemb _91099 _aComercio exterior |
| 650 | 2 | 7 |
_2lemb _93050 _aMercado de exportación |
| 700 | 1 |
_936 _aGreen, Mark C. _d1964 _eaut |
|
| 942 | _cBK | ||
| 999 |
_c10299 _d10299 |
||