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International marketing : global environment, corporate strategy, case studies / Rajagopal
Tipo de material:
TextoEditor: México : Vikas Publishing House PVT LTD, 2007Descripción: viii-xix, 533 páginas : Ilustraciones, gráficas; 28 cmTipo de contenido: - texto
- no mediado
- volumen
- 9788125918561
- 658.8 R161in 2007
Contenidos parciales:
Globalization: thoughts and process - Global marketplace: environment and management - International monetary system - International economic environment - Cultural environment - Political and legal environment - Product strategy - International pricing - International distribution - International promoction strategies - International sales management - Export management - International marketing research - International trade and India - Modes of entry into international markets - International trade in emerging markets: Asia and Latin America
| Tipo de ítem | Biblioteca actual | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|
Libro
|
Miguel de Cervantes Sala general | 658.8 R161in 2007 (Navegar estantería(Abre debajo)) | Ej.1 | Disponible | 00012271 |
Incluye bibliografía, Incluye índice (páginas: 529-533)
Globalization: thoughts and process - Global marketplace: environment and management - International monetary system - International economic environment - Cultural environment - Political and legal environment - Product strategy - International pricing - International distribution - International promoction strategies - International sales management - Export management - International marketing research - International trade and India - Modes of entry into international markets - International trade in emerging markets: Asia and Latin America
Negocios Internacionales
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