TY  - BOOK
AU  - Kotler,Philip
AU  - Kartajaya,Hermawan
AU  - Setiawan,Iwan
TI  - Marketing 3.0 / : fron products to customers to the human spirit 
SN  - 9780470598825
U1  - 658.8 
PY  - 2010///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - lemb
KW  - Comportamiento del consumidor
KW  - Satisfacción del consumidor
N1  - Incluye bibliografía , Incluye índice (páginas: 181-188); Part I. Trends - Welcome to marketing 3.0 - Future model for marketing 3.0 - Part II. - Strategy - Marketing the mission to the consumers - Marketinh the values to the employees - Marketing the values to the channel partners - Marketing the vision to the shareholders - Part III. - Application - Delivering - sociocultural transformation - Creating emerging market entrepeneurs - Striving for enviromental sustainability - Putting it all together; Negocios Internacionales
ER  -