Kotler, Philip  1931 <br/><br/>
Marketing 3.0 /   fron products to customers to the human spirit / 
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan 
 - vii-xv, 188 páginas :  Ilustraciones, gráficas;  22 cm 
<br/><br/>Incluye bibliografía , Incluye índice (páginas: 181-188) 
<br/><br/>Part I. Trends - Welcome to marketing 3.0 - Future model for marketing 3.0 - Part II. - Strategy - Marketing the mission to the consumers - Marketinh the values to the employees - Marketing the values to the channel partners - Marketing the vision to the shareholders - Part III. - Application - Delivering - sociocultural transformation - Creating emerging market entrepeneurs - Striving for enviromental sustainability - Putting it all together 
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<br/><br/><label>ISBN: </label>9780470598825 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comportamiento del consumidor<br/>Satisfacción del consumidor
<br/><br/><label>Dewey Class. No.: </label>658.8  / K874m 2010