TY  - BOOK
AU  - Rajagopal
TI  - International marketing: global environment, corporate strategy, case studies / 
SN  - 9788125918561
U1  - 658.8 
PY  - 2007///
CY  - México
PB  - Vikas Publishing House PVT LTD
KW  - Mercadotecnia
KW  - Estrategias
KW  - lemb
KW  - Globalización
KW  - Economía
KW  - Exportaciones
N1  - Incluye bibliografía, Incluye índice (páginas: 529-533); Globalization: thoughts and process - Global marketplace: environment and management - International monetary system -  International economic environment - Cultural environment -  Political and legal environment - Product strategy - International pricing - International distribution - International promoction strategies -  International sales management -  Export management - International marketing research -  International trade and India -  Modes of entry into international markets - International trade in emerging markets: Asia and Latin America; Negocios Internacionales
ER  -