Rajagopal <br/><br/>
International marketing :  global environment, corporate strategy, case studies /  
Rajagopal  
 - viii-xix, 533 páginas :  Ilustraciones, gráficas;  28 cm 
<br/><br/>Incluye bibliografía, Incluye índice (páginas: 529-533) 
<br/><br/>Globalization: thoughts and process - Global marketplace: environment and management - International monetary system -  International economic environment - Cultural environment -  Political and legal environment - Product strategy - International pricing - International distribution - International promoction strategies -  International sales management -  Export management - International marketing research -  International trade and India -  Modes of entry into international markets - International trade in emerging markets: Asia and Latin America 
<br/><br/>
<br/><br/><label>ISBN: </label>9788125918561 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia--Estrategias<br/>Globalización<br/>Economía--Exportaciones
<br/><br/><label>Dewey Class. No.: </label>658.8  / R161in 2007