TY - BOOK AU - Marczyk,Geoffrey R. AU - DeMatteo,David AU - Festinger,David TI - Essentials of research design and methodology T2 - Essentials of behavioral science series SN - 9780471470533 U1 - 150.7 PY - 2005/// CY - Hoboken PB - John Wiley & Sons KW - Psicología KW - Metodología KW - lemb KW - Evaluación de conducta N1 - Incluye bibliografía ( páginas 277-282) e índice; Planning and designing a research study - General approaches for controlling artifact and bias - Data collection, assessment methods, and measurement strategies - General types of research designs and approaches - Validity - Data preparation, analyses, and interpretation - Ethical considerations in research - Disseminating research results and distilling principles of research design and methodology; Ingeniería ambiental ER -