Marczyk, Geoffrey R. 1964-

Essentials of research design and methodology / Geoffrey Marczyk, David DeMatteo, David Festinger - 290 páginas : ilustraciones; - Essentials of behavioral science series .

Incluye bibliografía ( páginas 277-282) e índice

Planning and designing a research study - General approaches for controlling artifact and bias - Data collection, assessment methods, and measurement strategies - General types of research designs and approaches - Validity - Data preparation, analyses, and interpretation - Ethical considerations in research - Disseminating research results and distilling principles of research design and methodology.



9780471470533


Psicología--Metodología
Evaluación de conducta

150.7 / M322es 2005