Essentials of research design and methodology /
Geoffrey Marczyk, David DeMatteo, David Festinger
- 290 páginas : ilustraciones;
- Essentials of behavioral science series .
Incluye bibliografía ( páginas 277-282) e índice
Planning and designing a research study - General approaches for controlling artifact and bias - Data collection, assessment methods, and measurement strategies - General types of research designs and approaches - Validity - Data preparation, analyses, and interpretation - Ethical considerations in research - Disseminating research results and distilling principles of research design and methodology.