TY  - BOOK
AU  - Johnson,Eugene
AU  - Kurtz, David L.
AU  - Sheuing,Eberhard E.
TI  - Sales management: concepts, practices and cases / 
SN  - 007326525
U1  - 658.81 
PY  - 1994///
CY  - [Nueva York]
PB  - McGraw-Hill, 
KW  - lemb
KW  - Administración de ventas
KW  - Personal de ventas
N1  - Incluye índice y bibligrafía; Introduction to personal selling and sales management - The personal selling function - Planning the sales effort - Developing the sales force - Directing the sales force - Evaluating sales force performance - Notes - Photo credits; Negocios Internacionales
ER  -