Johnson, Eugene <br/><br/>
Sales management :  concepts, practices and cases /  
Eugene Johnson, David K. Kurtz y Eberhard E. Sheuing 
 - Segunda edición 
 - xxi, 564 páginas ;  gráficas, fotografías ;  24 cm 
<br/><br/>Incluye índice y bibligrafía 
<br/><br/>Introduction to personal selling and sales management - The personal selling function - Planning the sales effort - Developing the sales force - Directing the sales force - Evaluating sales force performance - Notes - Photo credits  
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<br/><br/><label>ISBN: </label>007326525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administración de ventas<br/>Personal de ventas
<br/><br/><label>Dewey Class. No.: </label>658.81  / J661s 1994