TY  - BOOK
AU  - Dowdy,Clare
TI  - Beyond logos: new definitions of corporate identity 
SN  - 2880466970
U1  - 658.827 
PY  - 2003///]
CY  - Mies, Suiza
PB  - RotoVisión
KW  - Imagen corporativa
KW  - Marcas de empresas
KW  - Branding (Mercadeo)
KW  - Publicidad
N1  - Introduction - Blurring boundaries - The guardians - New ambassadors - New company structure - Views - Acknowledgements
ER  -