Dowdy, Clare <br/><br/>
Beyond logos :  new definitions of corporate identity / 
Clare Dowdy 
 - 160 páginas :  fotografías, ilustraciones ;  30 cm 
<br/><br/>Introduction - Blurring boundaries - The guardians - New ambassadors - New company structure - Views - Acknowledgements 
<br/><br/><label>ISBN: </label>2880466970 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Imagen corporativa<br/>Marcas de empresas<br/>Branding (Mercadeo)<br/>Publicidad
<br/><br/><label>Dewey Class. No.: </label>658.827  / D745b 2003