TY  - BOOK
AU  - Marr,Bernard
TI  - Data strategy: how to profit from a world of big data, analytics and the internet of things 
SN  - 9780749479855  
U1  - 658.4038  
PY  - 2017///
CY  - New York
PB  - Kogan Page
KW  - Administración de sistemas de información
KW  - lemb
KW  - Big data
N1  - Incluye referencias bibliográficas e indice; About the author -- Acknowledgements -- Why every business is now a data business -- Deciding your strategic data needs -- Using data to improve your business decisions -- Using data to improve your business operations -- Monetizing your data -- Sourcing and collecting data -- Turning data into insights -- Creating the technology and data infrastructure -- Building data competencies in your organization -- Ensuring your data doesn't become a liability: data governance -- Executing and revisiting your data strategy -- Index; Maestría en Sistemas de Información mención en Data Science
ER  -