Marr, Bernard <br/><br/>
Data strategy :  how to profit from a world of big data, analytics and the internet of things / 
Bernard Marr. 
 - ix, 186 paginas ;  23 cm 
<br/><br/>Incluye referencias bibliográficas e indice. 
<br/><br/>About the author -- Acknowledgements -- Why every business is now a data business -- Deciding your strategic data needs -- Using data to improve your business decisions -- Using data to improve your business operations -- Monetizing your data -- Sourcing and collecting data -- Turning data into insights -- Creating the technology and data infrastructure -- Building data competencies in your organization -- Ensuring your data doesn't become a liability: data governance -- Executing and revisiting your data strategy -- Index. 
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<br/><br/><label>ISBN: </label>9780749479855   
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administración de sistemas de información
<br/><br/><label>Subjects--Index Terms: </label>Big data  
<br/><br/><label>Dewey Class. No.: </label>658.4038  / M358d 2017