TY  - BOOK
AU  - Keegan,Warren J.
AU  - Green,Mark C.
TI  - Global Marketing
SN  - 9780134129945
U1  - 658.8 
PY  - 2016///
CY  - New, York
PB  - Pearson
KW  - lemb
KW  - Administración de mercadeo
KW  - Comercio exterior
KW  - Mercado de exportación
N1  -  Introduction  - The global marketing environment  - Approaching Global Markets   - The global marketing mix   -  Strategy and leadership in the twenty-first century; Negocios Internacionales
ER  -