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Rubín, Rebecca

Comunication research : strategies and sources / Rebeca B. Rubin...[ y otros tres autores] - Séptima edición - 315 páginas : Ilustraciones, gráficas ; 22 cm

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Communication research strategies - Studying communication - Searching the communication literature - Using computers to search electronic database - Using the internet for communication research - Communication research sources - Access tools - Communication periodicals - Information compilations - Communication research processes - The process of communication research - Designing the comunication research project - Preparing research projects - Writing research papers.



ISBN: 9780495095880

Subjects--Topical Terms:
Comunicación
Estrategia

Subjects--Index Terms: Publicidad

Dewey Class. No.: 301.16 / R896c 2010