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Johnson, Eugene

Sales management : concepts, practices and cases / Eugene Johnson, David K. Kurtz y Eberhard E. Sheuing - Segunda edición - xxi, 564 páginas ; gráficas, fotografías ; 24 cm

Incluye índice y bibligrafía

Introduction to personal selling and sales management - The personal selling function - Planning the sales effort - Developing the sales force - Directing the sales force - Evaluating sales force performance - Notes - Photo credits



ISBN: 007326525

Subjects--Topical Terms:
Administración de ventas
Personal de ventas

Dewey Class. No.: 658.81 / J661s 1994