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Keegan, Warren J. 1936

Global Marketing / Warren Keegan, Mark Green - Novena edición - 604 páginas : Ilustraciones, gráficas, 28 cm

Introduction - The global marketing environment - Approaching Global Markets - The global marketing mix - Strategy and leadership in the twenty-first century



ISBN: 9780134129945

Subjects--Topical Terms:
Administración de mercadeo
Comercio exterior
Mercado de exportación

Dewey Class. No.: 658.8 / K262g 2017